Three directions for one wellness range.

Direction A

The Plate

Editorial print catalogue — five products framed as numbered plates on cool stone, Spectral serif and hairline rules.

Review direction A

Direction B

Dusk

A warm evening ritual — deep plum-ink ground, amber-and-rose glow and gentle dusk gradients for winding down.

Review direction B

Direction C

Field

Bright retail daylight — paper-white ground, tall Syne headlines and a crisp bento grid for confident, clear shopping.

Review direction C